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WIR-BLEIBEN-LIQUI.DE
Client wir-bleiben-liqui.de
Industry crisis management
Service Creative Director // Corporate Design //Brand Management
Client: 
wir-bleiben-liqui.de
Industry: 
crisis management
Services: 
Creative Direction: Branding // Corporate Design // 
Brand Management // UI Design

WIR-BLEIBEN-LIQUI.DE

THE PRODUCT
The corona crises hit everyone, especially SMEs and self-employed people. Although these companies can receive support from the German Gouvernement, finding the right funds can be very hard and time-consuming for non-expert users. This is where wir-bleiben-liqui.de cuts in and supports with an online tool. By answering 7-10 questions concerning the company, the tool sorts company-relevant information and depicts it in a structured overview. 
The whole product was developed in just 48 hours. It is an outcome of the WirVsVirus Hackathon implemented by the German federal government.
The product
The corona crises hit everyone, especially SMEs and self-employed people. Although these companies can receive support from the German Gouvernement, finding the right funds can be very hard and time-consuming for non-expert users. This is where wir-bleiben-liqui.de cuts in and supports with an online tool. By answering 7-10 questions concerning the company, the tool sorts company-relevant information and depicts it in a structured overview. 

The whole product was developed in just 48 hours. It is an outcome of the WirVsVirus Hackathon implemented by the German federal government.


THE DESIGN
It started with a first logo idea and expanded to the recent corporate and website design, to promotional videos, pitch decks, infographics and more. The positiv, expressiv corporate colors and language of form are the cornerstones of an agile and innovative identity which the young NGO stands for.
The design
It started with a first logo idea and expanded to the recent corporate and website design, to promotional videos, pitch decks, infographics and more. The positiv, expressiv corporate colors and language of form are the cornerstones of an agile and innovative identity which the young NGO stands for.

logo design

An economic curve wich is finally rising again and pointing to the solution for the recent situation: wir-bleiben-liqui.de

color palette

An exceptional and unique combination of a small amout of colors is used to communicate the clear corporate goal.

THE SUCCESS
The UX Design Awards are a global competition for user and customer experience. The competition is organized by the International Design Center Berlin (IDZ), which describes itself as "a leading independent German institution promoting design as a driver of innovation in business and society".
The success
The UX Design Awards are a global competition for user and customer experience. The competition is organized by the International Design Center Berlin (IDZ), which describes itself as "a leading independent German institution promoting design as a driver of innovation in business and society".
 
#UXDA20 comprises a total of four competition categories and wir-bleiben-liqui.de was nominated in the category concept, in which market maturity or new products, services and environments are awarded.

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